Sector is expected to grow 34% by 2025. The fashion segment registers a 52% increase in access to e-commerces and marketplaces.
With a smaller retraction than other market segments, the luxury sector is expected to grow 34% by 2025. In Brazil, this segment had less impact than other sectors of the economy, and should continue to generate good results.
According to data from Euromonitor, the trend is for the country to follow the global growth in the consumption of luxury products. The transition to digital, a movement that was already happening in Brazil, but which was intensified in the last year, also contributed to this increase.
According to the E-commerce in Brazil report, carried out by Conversion, a performance and SEO consultancy, virtual sales have grown 40% since the beginning of the pandemic, reaching 20.61 billion hits on shopping sites. The fashion segment numbers also indicate a positive moment: between April 2020 and April 2021, there was a 52% increase in accesses. The demand for clothing and accessories items is high, and most purchases (76%) are made by cell phone.
According to research carried out by the retail analysis company GlobalData, it is estimated that the value moved by the segment should go from US$ 24 billion in 2019 to US$ 51 billion in 2025, equivalent to an increase of 112.5%.
In addition, Brazil set a record for wine consumption in a pandemic year: on average, 2.78 liters of wine were consumed per capita, which represents an increase of more than 30%. This is revealed by a study released by the CupomValido.com.br platform, which gathered data from Statista, Euromonitor and Nielsen, on wine consumption in Brazil and worldwide.
Total consumption was 501 million liters (compared to 383 million in the previous year), a figure never reached in history. When considering all Latin American countries, Brazil was only behind Argentina.
Of the total 83 million wine consumers in Brazil, 46% drink wine at least once a week, and 53% at least once a month.
Red wine is the favorite of Brazilians, with 55% of the preference. White wine is in second place, with 25%. And finally, rosé is in third place in national preference, with 20% of the total. In the case of red, the Brazilians’ favorite type are the Malbec grape, originally from France and with almost 59% of the world’s planting. In sequence follow the Cabernet Sauvignon and Merlot types, respectively. For white wines, the first option is the Chardonnay type. Sauvignon Blanc and Moscato follow in second and third position, respectively.
Approximately 59% of wine consumers in the country are over 35 years old. In addition, 30% of consumers of this drink use digital channels, such as portals or online stores to buy wines.
Brazilians can also be considered consumers open to new experiences, as more than 70% are willing to taste new types of wine, not just being tied to one brand or subtype of grape.
According to the survey, in Brazil, 69% of the total wine consumed is national, against 31% imported. The rise in the dollar was one of the main reasons for the drop in the consumption of imported wines compared to the previous year.
More than 42% of all imported wines come from Chile. Followed by imported wines from Argentina and Portugal, with 16% and 15%, respectively.
The Brazilian state that imported the most wine was Santa Catarina, with 30% of total imports. Following São Paulo in second, and Espírito Santo in third.