Brazil’s demographic dynamics
With a population density of 24.8 inhabitants per km², we understand that the Brazilian population is poorly distributed throughout the territory and that Brazil is...
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Category: Consumers
How social media interfere with emotional health
July 18, 2021
by otavioesteves
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A major player in the digital market said right at the official entrance of the Technological Era (read, pandemic): “if you are on the internet...
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Brazil is the country in which the luxury market had the least retraction in the pandemic
July 14, 2021
by otavioesteves
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Sector is expected to grow 34% by 2025. The fashion segment registers a 52% increase in access to e-commerces and marketplaces.
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National brands or global products: what do Brazilians prefer?
July 13, 2021
by otavioesteves
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Study prepared by Nielsen confronts national brands from around the world against multinational products to understand what the consumer prefers to buy.
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Brazilians seek useful opinions about brands and e-commerce on Twitter
July 12, 2021
by otavioesteves
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Platform has been used to strengthen relationships with companies, stay on top of promotions and listen to other customers.
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Agility will be essential for business success in 2021!
July 8, 2021
by otavioesteves
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Zendesk report shows that agility is the new customer experience priority for 56% of service managers.
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LGBT+ are the biggest digital consumers in Brazil
June 29, 2021
by otavioesteves
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A study by Nielsen and Toluna points to the public as the largest consumer in streaming and influencer content; group does not see sincere support...
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