Brazilian Market

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I'm Brazilian and my country is huge!

Huge in every way: cultural wealth, natural wealth, also the ninth largest economy in the World and the first in Latin America.

I'm Brazilian and my country is huge!

Huge in every way: cultural wealth, natural wealth, also the ninth largest economy in the World and the first in Latin America.

There are more than 210 million people!

In other words, a consumer market that is the dream of every big brand. As a Marketing Specialist, I see Brazil as a unique place, with many opportunities and a huge consumer market.

Living in Israel, I realized that I could help global companies understand how to enter Brazil with their products and services.

So, after planning a lot, I created the Brazilian Market Blog, where I gather general information about the Brazilian economy and consumption habits.

Weekly, I will bring news that can help entrepreneurs understand the Brazilian market as an excellent option for business expansion.

Therefore, I would like thank you to access my Brazilian Market Blog and together we will begin to understand this immense and fascinating consumer market, which is called Brazil!

There are more than 210 million people!

In other words, a consumer market that is the dream of every big brand. As a Marketing Specialist, I see Brazil as a unique place, with many opportunities and a huge consumer market.

Living in Israel, I realized that I could help global companies understand how to enter Brazil with their products and services.

So, after planning a lot, I created the Brazilian Market Blog, where I gather general information about the Brazilian economy and consumption habits.

Weekly, I will bring news that can help entrepreneurs understand the Brazilian market as an excellent option for business expansion.

Therefore, I would like thank you to access my Brazilian Market Blog and together we will begin to understand this immense and fascinating consumer market, which is called Brazil!

A pandemic causes acceleration in the consumption of podcasts in Brazil, research reveals

A study carried out by Globo, in partnership with Ibope, revealed new data on the podcast segment in Brazil. According to the survey, 57% of respondents started listening to programs ‘in digital audio during the pandemic, which makes the country already occupying fifth place in the ‘world ranking of those with the fastest growth in this means of communication.’

Read More »
otavioesteves August 23, 2021

Magalu, biggest Brazilian retailer dreaming to become next Amazon

Magalu has more than 1,100 physical stores in Brazil and more than 20 million monthly active customers in the app. Whit sales of US$2.3B and net income of US$ 41.5 million, Magalu Stock (BVMF: MGLU3) has raised by 12.000% in the last 5 years. These results are directly related to the digital transformation process.

Read More »
BrazilianMarket and IBI-Tech August 3, 2021

Brazil’s demographic dynamics

With a population density of 24.8 inhabitants per km², we understand that the Brazilian population is poorly distributed throughout the territory and that Brazil is a sparsely populated country.

Read More »
otavioesteves July 20, 2021

Brazil: Relevant data and statistics on digital consumption

This article describes the main digital characteristics of Brazilian consumers. To prepare this text, we used different sources: ‘Digital 2020’ (DataReportal, January 2020); ‘Brazil Digital Report’ (McKinsey & Company, April 2019) and ‘Brazil Betting Focus’ (BtoBet, July 2020).

Read More »
otavioesteves July 19, 2021

A pandemic causes acceleration in the consumption of podcasts in Brazil, research reveals

otavioesteves August 23, 2021

A study carried out by Globo, in partnership with Ibope, revealed new data on the podcast segment in Brazil. According to the survey, 57% of respondents started listening to programs ‘in digital audio during the pandemic, which makes the country already occupying fifth place in the ‘world ranking of those with the fastest growth in this means of communication.’

Read More »

Magalu, biggest Brazilian retailer dreaming to become next Amazon

BrazilianMarket and IBI-Tech August 3, 2021

Magalu has more than 1,100 physical stores in Brazil and more than 20 million monthly active customers in the app. Whit sales of US$2.3B and net income of US$ 41.5 million, Magalu Stock (BVMF: MGLU3) has raised by 12.000% in the last 5 years. These results are directly related to the digital transformation process.

Read More »

Brazil has 155 million internet users!

Brazil’s economy was ranked by the International Monetary Fund as the ninth economy in the world and the first in Latin America.

Brazil is the largest country in Latin America and has a huge consumer market.

Brazil is one of the biggest countries in the world! In territorial extension, it is second only to Russia, Canada, China and the United States.

Brazil has 155 million internet users!

Brazil’s economy was ranked by the International Monetary Fund as the ninth economy in the world and the first in Latin America.

Brazil is the largest country in Latin America and has a huge consumer market.

Brazil is one of the biggest countries in the world! In territorial extension, it is second only to Russia, Canada, China and the United States.

210 million inhabitants

The average age of the Brazilian population is 32 years old, a very young population, at the height of productive capacity.

74% access the internet

It stands out for its complexity of training and occupation. A mixed and populous country are some of the demographic characteristics that mark millions of Brazilians.

Smartphones

99% access through smartphones or tablets

Desktop

42% access through computers/notebooks

Television

46% access through it on television/videogames

3 out of 10 consumers in Brazil consider shopping as their favorite type of leisure.

About 3 in 10 consumers in Brazil consider shopping as their favorite type of leisure.

40.2% of respondents from classes A and B admit that shopping is a way to reduce everyday stress.

Classes C, D and E are the ones that buy the most unnecessarily, motivated by promotions.

Most used services

Regarding the frequency of use, 90% reported accessing every day, 7% at least once a week and 2% at least once a month.

Most used services

Regarding the frequency of use, 90% reported accessing every day, 7% at least once a week and 2% at least once a month.

Reasons to invest in Brazil:

There are countless reasons to believe that your capital will be very well invested in the Brazilian economy in the coming years

Brazil is one of the largest producers and exporters of agricultural products in the world.

It is the main economy in Latin America and gateway to the region.

It has one of the largest domestic markets on the planet, with around 210 million people.

Its financial system is one of the safest and most robust in emerging markets.

It is the sixth largest recipient of Foreign Direct Investment in the world.

Its real estate market is one of the hottest and most dynamic among developing economies.

It has an energy matrix based on renewable sources and expanding rapidly.

Its monetary stability is guaranteed by international reserves that add up to more than 350 billion dollars.

The country has been implementing important public sector reforms to control government accounts, with an emphasis on social security and labor reform.

Sources:
Portal da Indústria
Isto é dinheiro
Agência Brasil
Poder 360
Mercado de Consumo